What is Analytics?

Analytics is the field of data interpretation, typically used to help guide strategy. When applied to SEO, this can include keyword research as well as website traffic and competitor analysis. The goal of SEO analytics is to improve a website’s ranking in results pages, and ultimately drive more traffic.

More About Analytics

Analytics is the process of tracking, analyzing, and interpreting data related to performance. In SEO analytics, this data can come from a variety of sources including a website’s traffic logs, Google Search Console, and third-party tools such as Ahrefs and Moz.

SEO analytics can provide valuable insights into how well your site is performing in search engines and where there is room for improvement. For example, if you notice that traffic to your site has been declining over the past month, you can use analytics to figure out why that might be happening and what you can do to turn things around.

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