What is B2C?

B2C stands for Business-to-Consumer, and is a transaction between a company and an individual customer. The most common examples of B2C businesses are retailers selling to consumers.

More About B2C

B2C businesses typically have shorter sales cycles than their B2B counterparts. Therefore, SEO for B2C websites is often more focused on generating fast-converting leads.

General SEO can be divided into two main categories: on-page and off-page. On-page SEO refers to optimizing your website’s content and structure to make it more visible and relevant to search engines. Off-page SEO refers to activities such as link building and social media engagement, which can improve your website’s visibility and authority.

A B2C business model is more likely to rely on social SEO, since engagement with consumers may play a key role in winning sales. While on-page SEO is still crucial, B2C sites tend to focus more on personalized connections.

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