What is Click-Through Rate (CTR)?

Click-Through Rate (CTR) refers to the percentage of users that click on a specific link. Ideally, you want as many users as possible to click on URLs leading to your website or to the products and services you’re promoting.

More About Click-Through Rate (CTR)

CTR is one of the most important metrics for online marketing. If you focus on SEO, a high CTR usually means that your content appears among the first results in the SERPs.

Another instance where you might measure CTR is with email campaigns. If you use email marketing, you can measure the CTR for the links you include inside.

CTR is also a critical metric in paid advertising. If you pay for an online ad, you usually get billed either per click or impression. A high CTR means that your ad is performing well, and it increases the possibility of getting conversions.

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