What is a Conversion?

A website conversion is any action a user takes on a site that moves them further into the sales funnel. Examples include filling out a web form, clicking a call to action, or purchasing a product.

More About Conversions

The conversion rate is the percentage of visitors who complete the desired action. For example, if 100 people visit your website and ten fill out a form, your conversion rate would be 10%.

Many factors affect conversion rates, such as website design, copywriting, user experience, and offer value. Improving conversion rates is a crucial goal for many businesses, as it can lead to more sales and customers.

If properly configured, you can track your conversion rate in Google Analytics. This data will tell you how many people landed on your page, how many took the desired action, and the conversion rate for that particular page.

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