What is an External Link?

An ‘external link’ is any URL included in a site’s content leading to an entirely different website. On the other hand, ‘internal links’ lead to pages on the same website. Links are key ranking factors for search engines.

More About External Links

In particular, external links are essential in web content and blogs. External links in blog posts, for example, are often necessary to cite a resource or give credit where it’s due.

Internal and external links are often crucial parts of an overall SEO strategy. Having many relevant internal links is essential because they can keep users on a site and reduce bounce rates.

However, when sites are first getting started, they may not have many internal links to include. Therefore, incorporating reputable external links on a website can help build domain authority and gain an audience’s trust.

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