What is Google's Bert Update?

BERT stands for Bidirectional Encoder Representations from Transformers. This was a Google algorithm update that improved natural language processing and natural language generation.

More About Google's Bert Update

Google’s BERT was announced in 2019 as its most important update in five years. This ended up impacting ten percent of search queries.

The BERT update generated more useful search results for users because of its enhanced understanding of natural language processing. It enabled Google to take prepositions into account when analyzing the context of a query. Furthermore, when users make searches in a conversational tone, the search engine can now understand this nuance and provide better matches for queries.

Ultimately, the BERT update improved Google’s algorithm enough for it to understand words in a sentence. However, this doesn’t imply that websites need to start using long-tail keywords.

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