What is Google's Penguin Update?

Google Penguin was an algorithm update that shortly followed Google Panda. Its purpose was to reward high-quality sites and lower the ranking of content that demonstrated keyword stuffing or link schemes.

More About Google's Penguin Update

Google’s Penguin update was announced in 2012 and affected many websites. It was originally intended to combat webspam and is now a vital part of Google’s core algorithm.

Like Google Panda, Google Penguin aimed to optimize search engine results for users. When Penguin was first released, it affected 3.1 percent of search engine queries. Penguin was mainly triggered by link schemes, where websites purchased backlinks to artificially enhance their ranking. This update also fought keyword stuffing, giving users more high-quality search results.

Within five years of its release, Penguin went through ten updates to further address and prevent search engine hacks.

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