What is the Knowledge Panel?

A ‘Knowledge Panel’ is a box that appears on the right side of a Google search results page. It contains information about a person, place, thing, or concept that the user has entered into the search bar. This summary is presented in an easy-to-digest format.

More About Knowledge Panels

The Knowledge Panel is an automatically generated feature that shows up on the right-hand side of the screen when someone enters a query into Google. It provides searchers with simple yet highly-relevant information.

For instance, a Knowledge Panel may include the location of a company, the age of a person, or the founding date of a business. Google displays this panel when a user’s query is relevant to information contained in its Knowledge Graph.

The Knowledge Panel can be an important part of SEO, because it gives site owners an opportunity to control how their business or organization is represented in the SERPs. Websites are more likely to make it into the Knowledge Graph and get their own panel when they optimize their site’s structured data.

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