What is a Lead?

In digital marketing, a lead refers to a person who may potentially convert into a paying customer. Typically, a lead is identified by their contact information.

More About Leads

A lead can be any person who shows interest in the product or service being marketed to them. A lead is considered ‘converted‘ when they provide personal details, such as name and email address.

Leads are in the beginning stages of the sales funnel. Certain leads may have different values, depending on where they’ve been ‘captured’.

High-converting leads are closest to a business’s target audience. They, therefore, have a stronger chance of turning into a sale.

‘Lead generation’ is another common marketing term. It describes any efforts to attract more customers via promotional content such as landing pages, social media posts, Pay Per Click (PPC) advertising, etc.

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