What is Link Velocity?

Link velocity is the rate at which a website’s backlinks grow. This can be measured in different ways, but examining new inbound links per week or month is common.

More About Link Velocity

Some people may have viewed high link velocity as positive in the past. However, Google’s search algorithms increasingly favor quality over quantity.

Therefore, some SEO experts believe that rapid link velocity can hurt your rankings. Fast growth in a short period may appear suspicious or unnatural.

However, there’s no evidence that Google considers link velocity a ranking factor. In fact, if it did, any piece of viral content could significantly damage a legitimate website’s ranking.

Essentially, organic link building is likely a slow and steady process. That means website owners shouldn’t need to worry about link velocity if they follow SEO best practices when developing their link profiles.

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