What is a Link?

A link or ‘hyperlink’ is a clickable URL that leads to a web page. In search engine optimization, links play an essential role in improving a website’s visibility.

More About Links

In SEO strategy, an internal link describes a clickable link on a website that leads to another page on the same site. Having an internal linking strategy can help reduce bounce rates and keep visitors on your website longer.

An external link leads to a web page on a different website. Including relevant, quality external links in your blog posts and pages can help boost your site’s trustworthiness.

When another credible website links to your content, sending users to your content, this is called an inbound link or a backlink.

Search engine web crawlers consider all the links on your website, including inbound links, when indexing and ranking your site. Therefore, links can help establish your site’s authority and increase its visibility in search results. However, if you receive spammy backlinks to your site, this could harm your site’s SEO.

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