What is a Long-Tail Keyword?

In search engine optimization, long-tail keywords are key phrases that contain more than three words. These longer key phrases typically have a lower monthly search volume but can reach highly relevant visitors.

More About Long-Tail Keywords

An example of a long-tail keyword is “best chocolate in California.” Its simpler alternative would be “best chocolate.”

Long-tail keywords can be beneficial when popular keywords are unlikely to be effective due to high competition. Essentially, it’s easier to rank when you use long-tail keywords.

Additionally, long-tail keywords can help optimize a website for voice search. That’s because they tend to be more conversational and often include prepositions. Therefore, they can make web pages more inclusive and accessible to reach new audiences.

To discover long-tail keywords, you can use the usual tools, like Google’s Keyword Planner. However, you can also use Yoast’s Google suggest expander.

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