What is Machine Learning?

Machine Learning (ML) is an area of study that focuses on enabling computers to learn from data and algorithms to improve performance. It is a branch of Artificial Intelligence (AI).

More About Machine Learning

There are many approaches to machine learning. Some popular methods are unsupervised learning, semi-supervised learning, reinforcement learning, and deep learning.

Common examples of machine learning include chatbots, translation software, and image recognition programs. It is also used extensively across social media platforms.

ML is essential for search engine optimization because Google’s RankBrain algorithm utilizes it to determine a searcher’s intent more accurately. This way, it can give users more relevant search results.

Additionally, many marketing tools use ML to help website owners improve SEO. For instance, some software can now generate content topics, keywords, or even write entire articles.

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