What is a Meta Description?

A meta description is an HTML element that summarizes a web page’s content. It often displays below a page’s URL and title in the search results.

More About Meta Descriptions

Meta descriptions intend to provide helpful information to the searcher. They can help them decide whether to click on your web page.

While meta descriptions technically aren’t ranking factors, they have the potential to improve your click-through-rate (CTR). Additionally, if your meta description includes relevant keywords, you can lead higher-quality visitors to your pages. Plus, if you write a snappy and convincing one, you may further boost website traffic.

It’s important to note there is no guarantee that Google will show your meta descriptions in the search results. However, it may be more likely to display text between 140 and 160 characters.

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