What is On-Page SEO?

On-page SEO describes the optimization of various website elements so that its pages rank better in search engines. It is also often referred to as ‘on-site SEO’.

More About On-Page SEO

On-page SEO refers to any search engine optimization action that involves modifying content and HTML on a web page. This includes things like internal linking, title tag optimization, keyword placement, Schema, image filenames and ALT attributes, etc.

Another big part of on-site SEO is site performance. To improve their on-site SEO, a website owner may want to prioritize mobile responsiveness or site speed. Overall, the best way to improve on-page SEO is to create valuable, high-quality content.

On the flip side, off page (or off site) SEO refers to tactics that take place elsewhere. These might include generating backlinks via guest blogging, social media SEO, etc.

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