What is Organic Search?

Organic search describes the unpaid results in the Search Engine Results Pages (SERPs). These are ranked only by a search engine’s algorithm.

More About Organic Search

Organic search traffic refers to the number of visitors a site receives thanks to organic search results. Organic search results are distinct from sponsored or paid marketing, like shopping results or Pay Per Click (PPC) advertising.

Organic search results typically include a page’s URL, title, and meta description. Organic search results can also include ‘Top stories’, ‘People also ask’, video carousels, featured snippets, and even Google Business profile data.

The main goal of search engine optimization is to gain organic search traffic. In essence, it is a free form of advertising for websites. Plus, users who find a website via organic search are likely high-quality leads.

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