What is a Rich Snippet?

A rich snippet is an advanced version of a normal search result. Whereas search results typically contain a sentence or two explaining what the page is about, a rich snippet contains additional information such as images, statistics, or other data available on the page.

More About Rich Snippets

Rich snippets can be created with schema markup. Data tags can be added to provide additional information for search engine crawlers. This information is then indexed and displayed in search engine results.

Rich snippets can improve organic traffic by answering questions, adding specific information, or utilizing graphic data to attract visitors. For example, search engines might prioritize search results that contain product ratings and price. When it comes to recipes, you might see rich snippets that contain images, meal preparation time, and other useful information.

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