What is Schema?

Schema refers to a collaborative markup strategy used by the major search engines. It enables webmasters to include helpful information about their web page content that can be used by search engines to enhance search appearance.

More About Schema

Schema.org was created by Google, Microsoft, Yahoo, and Yandex in order to better tag and identify useful information that could be included in search results.

With schema markup, developers can tag images, statistics, ratings, prices, and other types of data. This can help ensure that robots crawling the site can accurately identify and display that data in search results.

Schema markup can greatly enhance your search appearance with added visuals and information, which can help drive more website traffic than standard organic results. Schema can be added to all sorts of content, including product pages, blog posts, recipe posts, how-to guides, and more.

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