What is Composition?

Composition is when all style elements come together to create a uniform design. Well-composed pages create an aesthetically-pleasing website that holds viewers’ attention.

More About Composition

A cohesive composition can help convey your brand values and drive conversions.

Common principles of composition include:

  • Grid system. You can organize content using grids to ensure all elements are aligned perfectly.
  • Visual hierarchy. Ranking your content using perceived importance can help guide your audience. You can create a hierarchy with sizes and colors.
  • Typography and color. You can use bolded fonts or colors to highlight CTAs and draw attention to important information.

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