What is a Focal Point?

A focal point in web design is the main area of a website that catches a user’s attention. Some common focal points are header images or call-to-action buttons.

More About Focal Points

Since online visitors scan web pages, it’s important to emphasize a particular element to grab their attention. Focal points are specific areas designed to catch a reader’s interest and drive more engagement and click actions.

You can achieve a focal point with contrasting colors, sizes, or textures. Ultimately, this element is significantly different from the rest of the visuals on a page.

The most dominant focal point is the most important visual element that users will see when visiting a page. Then, there are sub-dominant focal points that get secondary emphasis.

Website designers can turn a call-to-action button into the focal point, as well as images, headers, or even white space.

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