What is Infinite Scroll?

Infinite scroll is a feature that enables websites to keep loading content continuously as you scroll down the page (until the content runs out).

More About Infinite Scroll

The goal of infinite scrolling is to keep visitors for as long as possible on one page. Not forcing users to load a separate page can increase the chances that they’ll click on an internal link, increasing their engagement.

Some of the most common uses for infinity scrolling include loading older blog posts and showing additional products. When using infinity scrolling, reaching the bottom of the page should automatically force it to load new elements.

Typically, infinity scrolling implements some type of loading animation that plays when you reach the end of a page. The animation should play until additional elements load.

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