What is a Persona?

In marketing, “persona” refers to a fictional customer that reflects your primary audience (or one of them). Businesses develop personas to understand better who they’re marketing to and how to sell to them.

More About Personas

Personas are essential parts of any well-rounded marketing strategy. With personas, you have an idea of who your customers are. You can develop those personas as you better understand what your clients want (and what they don’t want).

Customer personas should be based on real customer bases. Ideally, you’ll segment your existing and potential customers into different personas and try to collect as much information about them as possible. That information will help you customize customer communications, craft better sales messages, and guide different customers through a conversion path.

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