What is Scale?

In design, scale refers to how one element compares to another in terms of size. Designers often use scale to showcase the relative importance of a component in a frame.

More About Scale

Scale is a valuable tool in web design. It can provide users with visual cues as to which elements they should pay attention to.

Take hero images, for example. They usually dominate the top half of pages, which naturally attracts attention. Websites use these sections to introduce readers to their most important content, services, or products.

It’s important to understand that smaller elements aren’t necessarily less important. Buttons, for example, are essential to most conversion funnels. Still, they tend to be small in scale when compared with images and other similar elements.

Beyond scale, you can also use other tools to highlight the importance of specific elements, such as color and placement.

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