What is Visual Balance?

Balance is the distribution of elements to form a united, cohesive design. Visual balance helps to minimize confusion and create a clean, aesthetically-pleasing design.

More About Visual Balance

A visually-balanced website can create a positive user experience and can help fuel conversions by clearly conveying your message. There are several factors that contribute to a well-balanced site, including:

  • Symmetry. Both sides of the axis mirror one another in a symmetrical design. This creates a stable, evenly-distributed webpage.
  • Asymmetry. Asymmetrical, or informal, balance is created by contradicting elements. This is often achieved with juxtaposition, such as using several small elements to balance large ones.
  • Radial balance. Sometimes designers choose to center a design around one point. Often, this focal point is the center of the screen.

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