What is a Wordmark?

A logotype, wordmark, or lettermark is a logo composed of one or more words. It is often used to represent a brand or company name. It can be either entirely graphical or include the company initials.

More About Wordmarks

Logotypes are particularly common in the corporate world because they convey a sense of professional legitimacy and authority. Many major corporations have iconic wordmarks that are recognized worldwide, such as Coca-Cola and IBM.

While logos can be purely graphic images, most logos also make use of typography. Often, the word(s) that make up a logotype will be set in a custom typeface that has been specifically designed for the company or brand. This design helps create a unique visual identity that can be easily recognizable.

There are different types of wordmarks, depending on how they are designed. Popular varieties include monograms and combi-marks.

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